In a move that has sent ripples across the Nigerian music scene, Afrobeats superstar Asake has officially parted ways with YBNL Nation, the iconic record label founded by rap legend Olamide. The announcement coincides with the launch of his own independent imprint, Giran Republic, symbolizing a bold leap into entrepreneurship and creative autonomy.

However, just as fans and industry watchers began celebrating this next chapter, explosive allegations emerged from a former team member, Tunde Phoenix, casting a cloud over Asake’s high-flying ambitions.

The Rise of Asake Under YBNL

Asake’s journey under YBNL was nothing short of meteoric. Signed in 2022, he quickly carved out a niche with global bangers like “Sungba,” “Terminator,” and “Peace Be Unto You”, blending Afropop, Fuji, and Amapiano in a refreshing, addictive sound.

His debut album, Mr. Money With The Vibe, shattered records and set him on a fast track to stardom. With Olamide’s guidance and YBNL’s strategic support—much like what the label had done for Fireboy DML, Adekunle Gold, and Lil Kesh—Asake soared.

A major inflection point came with the “Sungba” remix featuring Burna Boy, which amplified his international reach. Burna’s co-sign and star power introduced Asake to wider audiences, earning millions of streams and paving the way for global tours and collaborations.

Yet, as often happens with breakout stars, Asake soon sought more control over his art and direction—leading to the birth of Giran Republic.

The Birth of Giran Republic: A Vision to Soar

The name Giran, derived from Yoruba meaning “to fly” or “soar,” speaks volumes about Asake’s intentions. In a statement, he described the imprint as:

“More than just a label; it’s a movement. It’s about creating opportunities, pushing boundaries, and taking our culture to the world.”

While not much is known yet about Giran Republic’s internal structure or future signees, industry insiders believe it will blend creative freedom with talent incubation. Asake now joins fellow Nigerian megastars like Davido (DMW), Wizkid (Starboy), and Burna Boy (Spaceship Records)—artists who have all gone on to lead their own labels and build legacies beyond the mic.

Controversies & Allegations: Tunde Phoenix’s Claims Shake the Internet

Just as the announcement was gaining positive traction, former team member Tunde Phoenix took to Instagram with a barrage of allegations:

Key Accusations Include:

• Unpaid Debts: Tunde claimed Asake owes him for professional services, though details remain vague.
• $90K Video Scandal: Allegedly, Asake accepted $90,000 for a “Fuji Vibes” video shoot, which was never delivered. The funds, Tunde says, went directly into Asake’s personal account.
• Clashes with Other Artists: He mentioned rifts with international collaborators like Ludmilla and Shaboozey, citing snubs and difficult behavior.
• Ghosting Performances: Asake reportedly failed to show up for major December 2023 events, including the “Lungu Boy Block Party,” leaving fans disappointed.
• General Unprofessionalism: Tunde painted Asake as increasingly erratic and difficult to work with.

These claims, though yet to be verified, have fueled online debate. Some defend Asake, arguing it’s an attempt to damage his reputation. Others call for transparency and a proper response from the artist.

“Why Love”: A Statement of Reinvention

Despite the turbulence, Asake’s new era began on a high note with the February 2025 release of “Why Love.” This single is his first release under Giran Republic, and it showcases both sonic growth and a more emotionally reflective side of the artist.

Produced by longtime collaborator Magicsticks, the track is a buoyant fusion of Afrobeats and Amapiano. Rich log drum patterns, crisp piano keys, and jazzy horn riffs build an infectious soundscape. Lyrically, Asake opens up about vulnerability and the complexities of love—marking a mature shift from his earlier bravado-laced hits.

The music video is equally impactful, pairing playful aesthetics with an intentional rollout: pieces from Asake’s unisex fashion line, GIRAN, are subtly featured throughout the visual narrative. This dual showcase of music and fashion signals a calculated expansion of his brand.

Beyond Music: The Vision Behind Giran Republic

Giran Republic is more than just an independent label. It’s a platform for creative freedom, fashion innovation, and entrepreneurial empowerment. The rollout of both “Why Love” and GIRAN Energy (cannabis brand) & the fashion marks Asake’s evolution from hitmaker to cultural architect.

But while his ambitions are sky-high, the road ahead isn’t without obstacles. How Asake handles the Tunde Phoenix fallout—and whether he prioritizes transparency, integrity, and reconciliation—will shape both his legacy and the credibility of Giran Republic.

Conclusion: Asake at a Crossroads

Asake’s story is at a turning point. On one hand, he’s poised to become a multi-dimensional mogul—ushering in an era where music, fashion, and personal expression intersect. On the other, allegations of poor conduct and unresolved disputes threaten to undermine this promising new direction.

“Why Love” is a strong opening statement, blending musical reinvention with brand synergy. Yet, questions around accountability and professionalism loom large.

In a rapidly globalizing Afrobeats landscape, where reputation can be as vital as rhythm, Asake must navigate this phase with grace and maturity. Whether he soars or stalls depends not just on his talent—but on the decisions he makes in the spotlight.

What do you think about Asake’s new chapter? Can Giran Republic rise above the noise? Drop your thoughts in the comments.